Strategic Direction
Mission
To convene a community focused on delivering all forms of recycled water through leadership, education, and advocacy.
Vision
Recycled water is part of California’s water future so our communities have the water they
need to thrive.
Purpose
Advancing the use of recycled water to fortify California’s water future.
Strategic Plan
In 2025 WateReuse California, in partnership with its seven chapters, updated its 2021 Strategic Plan. Building on California’s achievements over the previous four years, the Plan lays out strategic outcomes and our values as an organization.
Outcomes:
- Our members have the knowledge they need to deliver recycled water.
- Our members develop relationships and grow their businesses.
- Our members have sufficient funding for recycled water projects.
- Our members go through a streamlined and consistent regulatory process.
- Our members can build and run purposeful projects over the long term and understand their performance.
- Develop and promote a vision for future water reuse opportunities in California.
Values
- We march forward boldly to address our members’ greatest needs. We also accept that we may not reach a consensus on everything.
- We doggedly pursue solutions. We leverage collaboration, diverse perspectives, and creative approaches to get where we need to go. We also know when to stop.
- None of us is an island. We see our actions as part of a bigger picture. We’re also not afraid to make mistakes, learn from those mistakes, and move forward.
- Just enough detail. We provide just enough detail and information based on the audience and context to facilitate clear communication and respect everyone’s time. We also include additional information for those who want to dig deeper.
- We do what we say we’re going to do and we do it well. When we set goals and expectations, we meet or exceed them. We also recognize that we can change course when new information reveals a better path.
- We’re upfront. We share our reasoning, progress, and work. We also share things with the right people at the right time.