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Strategic Direction

WateReuse is the only trade association that focuses solely on advancing laws, policy and funding to increase water reuse. Our niche strategy sets us apart from other organizations in the water industry.

Our Vision

A nation in which every community uses water recycling to safeguard public health and achieve environmental and economic resilience.

Our Mission

To empower communities and businesses to embrace water recycling as the cornerstone to safe, resilient, and sustainable water resources.

Our Members

The WateReuse Association is a not-for-profit trade association (501c6) for water utilities, businesses, industrial and commercial enterprises, not-for-profit organizations and associations. Our members represent more than 200 communities and 60 million utility customers around the country.

Our Guiding Principles

Stewardship:

We believe the responsible use and recovery of water sources is vital to water sustainability and environmental resilience.

Leadership:

We believe leaders, working together from diverse communities to create a culture of inclusion and equity, will effectively increase the adoption of water recycling.

Innovation:

We believe innovation will accelerate the public’s embrace and adoption of water recycling, resulting in its rapid implementation.

Education:

We believe education is essential to building trust and passion for water recycling.

Partnership:

We believe strategic alliances with other organizations will strengthen our efforts to increase water recycling.

Service:

We believe in providing value, integrity, transparency, and accountability to our members and supporters.

Diversity, Equity and Inclusion:

We believe that water recycling can be a critical tool in promoting equitable solutions to water resources challenges that helps ensure underserved communities see the benefits, not just the burdens, of infrastructure planning and delivery.

Join WateReuse

WateReuse is the only trade association that focuses solely on advancing laws, policy and funding to increase water reuse. Our niche strategy sets us apart from other organizations in the water industry.

Join Today