Home\Featured\Webcast: Community Engagement for Potable Reuse Success

Webcast: Community Engagement for Potable Reuse Success

February 14, 2019 @ 2:00 pm – 3:00 pm

The water professionals on this panel have one common objective: to ensure a potable reuse project will be evaluated on its own merits and not dismissed as dangerous and too risky to pursue.

2:00 p.m. – 3:00 p.m. Eastern
11:00 a.m. – 12:00 p.m. Pacific
Fee: Members: Free; Others: $49

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More water utilities are looking at potable reuse as a valuable addition to their traditional water supply portfolio, and not just in drought-prone areas. But potable reuse comes with a special set of challenges – phrases like “toilet-to-tap” being one of the most enduring. This simple phrase has been used to deride and derail projects. But its simplicity can teach water professionals an important lesson: the public/your ratepayers/voters do not want long-winded, technical-jargon laden explanations for new water supply solutions. They need to understand in simple terms what you are planning, how your plans impact them, and that purified water is safe for them and their families to drink.

Is it possible in an era when the average person’s attention span is only eight seconds to use common and easily understood language to describe potable reuse or purified water topics? Each panel member will describe a key element that has helped their past efforts, a new outreach tactic they are relying on, their progress toward direct potable reuse, and what they are planning to roll out this year and next to take their outreach efforts to the next level.



  • Patricia Tennyson, Katz & Associates, Executive Vice President


  • Christina Montoya, El Paso Water, Communications and Marketing Manager
  • Daniel Nix, City of Wichita Falls, Utilities Operations Manager
  • Austa Parker, Denver Water, Recycled Water & Efficiency Key Account Manager
  • Mike McCullough, Monterey One Water, Director of Government Affairs

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WateReuse is the only trade association that focuses solely on advancing laws, policy and funding to increase water reuse. Our niche strategy sets us apart from other organizations in the water industry.

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