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Imagining Water

Date: October 23, 2019

By Patricia Sinicropi, Executive Director, WateReuse Association

Today, we ask Americans to “Imagine a Day Without Water” to raise awareness of the important value clean and safe water has in our daily lives. Americans are quite fortunate compared to many citizens of other countries in that, for the most part, we wake up each morning and turn on our taps with high confidence that safe water will spill out – in communities where this is not the case, it usually makes the evening news. Every day, our business leaders and farmers know that they will have water of sufficient quality necessary to operate their enterprises and pay their workers – in communities where this is not the case, it usually makes the evening news.

What doesn’t make the evening news is the normalcy of having a clean, safe and reliable source of water to live our daily lives and run our economy. Thus, campaigns like “Imagine a Day Without Water” serve to remind us of the essential value of clean and safe water, and remind us that investing in the infrastructure and treatment systems that provide this resource to us is critical.

“Imagine a Day Without Water” campaign also reminds us that water itself is a precious resource and should not be wasted, which is why across America, communities are increasingly turning to water reuse. Technologies exist today that enable us to take any source of water, whether from a river, ocean or wastewater treatment plant, and clean it to any quality necessary for any use required, including for drinking and irrigating food crops. Across the country, communities and businesses investing in water reuse are ensuring that residents have safe drinking water supplies and industry has water to expand and create jobs.

According to Bluefield Research, by 2027, the volume of recycled water produced in the U.S. is projected to increase 37% from 4.8 billion gallons per day to 6.6 billion gallons per day. Water reuse is becoming a mainstay feature of our water management systems, and helping to ensure that Americans can avoid living any day without water.

The WateReuse Association is the nation’s only trade association solely dedicated to advancing laws, policy, funding, and public acceptance of recycled water. WateReuse represents a coalition of utilities that recycle water, businesses that support the development of recycled water projects, and consumers of recycled water. In addition to supporting members throughout the country, WateReuse has active local sections in Arizona, California, Colorado, Florida, Nevada, Texas, and the Pacific Northwest.

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