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Vision, Mission & Values

WateReuse is the only trade association that focuses solely on advancing laws, policy and funding to increase water reuse. Our niche strategy sets us apart from other organizations in the water industry.

Our Vision

A culture that embraces water reuse and recycled water.

Our Mission

To engage our members in a national movement for safe and sustainable water supplies, to promote acceptance and support of recycled water, and to advocate for policies and funding that increase water reuse.

Our Members

The WateReuse Association is a not-for-profit trade association for water utilities, businesses, industrial and commercial enterprises, not-for-profit organizations and associations. Our members represent more than 200 communities and 60 million utility customers around the country.

Our Values

Stewardship

We believe reuse is vital to the sustainability of water.
WateReuse will advocate for water reuse as a solution for water quality and supply that benefits the environment, economy and society for future generations.

Leadership

We believe leaders, working together toward a shared vision, will effectively increase water reuse.

WateReuse will convene experts, advocates and decision-makers to advance water reuse policy and projects.

Innovation

We believe innovation will accelerate the acceptance, adoption and implementation of water reuse.
WateReuse will support innovations in treatment and delivery that increase the availability and reduce the cost of water reuse.

Education

We believe education is essential to building support for water reuse.

WateReuse will develop the tools for advocates to educate core constituencies and the public about the science and benefits water reuse.

Partnership

We believe strategic alliances with other organizations will strengthen our efforts to increase water reuse. WateReuse will engage in activities with other organizations to maximize effectiveness and efficiency.

Service

We believe in providing value to our members and supporters.

WateReuse will provide exemplary service to our members and supporters.

Join WateReuse

WateReuse is the only trade association that focuses solely on advancing laws, policy and funding to increase water reuse. Our niche strategy sets us apart from other organizations in the water industry.

Join Today